Why Would a Non-Elder Scrolls Fan Play ESO?

The Elder Scrolls Online is set to be one of the "big" games of 2014, something both marvelous and frightening at the same time. ESO comes with both the boon and the burden of Skyrim behind it. Luckily, the development team seems to be taking that challenge to heart. cheap elder scrolls gold. What about those of us who dearly love both RPGs and MMOs who have never plunged headlong into Skyrim and don't know much about the whole universe? What will compel us to want to play Elder Scrolls Online?